Hairdressers, Beauty Salons, Perfumes, waxing ...
The trend is clear; your well-being is important. The trend is to take
care of yourself so that you feel well. And now the men are entering
the scene!
Grooming is the shop for conscious men of all ages. In the
discreet masculine environment, beginners as well as trendsetters will
find everything for the bathroom cabinet.
The assortment encompasses
shaving, skin care, perfumes, styling products, and some accessories.
The bottles and jars are in designer colors such as blue, silver, and
black. Among the brands, you will find the French brand, Clarins Men,
and the emerging Swedish line, Recipe for Men.
What are men looking for?
- Primarily good skin care made simple. Mostly, we sell no-nonsense shaving products, cleansing and moisturizing creams, says Karin Fahlstr?m, store manager.
Acne, which can be both age-related and stress-related, is a great challenge for many. Grooming carries the products that solve this problem.? Facials especially for men will also be offered.
Scents are hot sellers; traditionalists will choose safe scents such as Hugo Boss and Armani, while individualists venture trying Dior Homme, with a scent that sticks out in a totally different way.
And while we are on the subject of adorning ourselves, Grooming has also rings and bracelets in silver, steel, and leather.
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Glitter & glamour
Conscious girls adorn themselves in the charming shop,
Eivy Flodins, the only perfumery in town with three magnificent chandeliers. In the warm pink environment, we take our time to examine the latest makeup products, skin care, perfumes, and jewelry.
This spring, the makeup is all about gleaming metallic colors in blue, lilac, and green. Everything has to shine, from foundation to the baby rose-colored mouth! This is eighties nostalgia on a grand scale. The staff will give suggestions and ideas and are happy to give their customers an on-the-spot makeup.
The new scents are taking over. No more messing around with sporty citrus scents. Now, the sensual and potent perfumes are in. The classic gardenia-scented perfume, Fracas, which was created for Greta Garbo, is one of the scents that Eivy Flodins is almost alone in town to carry.
- Increasingly, we venture to express our femininity with makeup, scents, and jewelry, says Carolina Berglund in the shop.
And, the jewelry proves her words; there is a lot of "?bling, bling"? from stones, charms, silver and gold, and big ear clips. Here you will also find treasures that you will not find elsewhere.
For the one who is looking to buy more extreme jewelry,
East Street Piercing in Södermalm is the place to visit. This famous piercing studio offers safe and smart piercing to customers with every kind of wish.

The phrase if you want to look fine, you will suffer is something one must accept if you think that body hair is something to fight. Nowadays're also for men beauty salons for waxing and bring back. Women have gone even further, Brazilian waxing is offered in many places in Stockholm. All hair should be with a jerk and horror mixed delight away down there. It says:-Once You're In There's No Way Out.
To feel good now a days is about venturing to be seen, regardless of the style that you choose.